The Trouble With Knowing What You Like
A reflection from Madrid on familiarity, taste, Priorat, and why the best wine collections should challenge what you think you already like.
Tag wine discovery
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The Cold Delivery
AI can optimize many things—but wine isn’t one of them. Diego Samper explores how the rise of AI in wine service risks erasing the messy, human experiences that spark real discovery.
The Wine Manifesto
The Wine Manifesto reminds us that wine is not about safety or supermarket scores, but about discovery, risk, and the joy of being surprised.
Rediscovering the Art of Taking a Chance
From a Paris barbershop to the wine table, a reflection on trusting instinct, letting go of ratings, and rediscovering the joy of real discovery.