
You Already Know What You Want
Your taste evolves. Your instinct sharpens. Here’s why you already know what wine you want—and why it matters more than marketing ever could.

Your taste evolves. Your instinct sharpens. Here’s why you already know what wine you want—and why it matters more than marketing ever could.

From a Paris barbershop to the wine table, a reflection on trusting instinct, letting go of ratings, and rediscovering the joy of real discovery.