“Pop open this bottle of rare red wine…and experience the world’s last wild frontier up at 9,000 feet…where cowboys still sleep under the stars using their saddle bags as pillows…where women work looms under the early dawn’s first light…where the nearest city is six-hours away across a jagged mountain landscape…where heaven and earth seem to become one…” – Will Bonner
Will Bonner: “A Case of This Rare Red Wine Goes for $450… An Entire Year’s Worth Sells Out in 24 hours… You Can Claim a Bottle Today for Just $1.”
Dear Fellow Wine Lover,
Right now, around 700 bottles of a rare red wine are making their way across a remote mountain chain 5,000 miles to the South…
From there, my friends and I – including an internationally recognized sommelier and a retired winemaker from France’s Chateau Margaux – have arranged to bring these bottles a secure, climate-controlled warehouse in California.
…from there, I’d like to send one of these bottles to your doorstep. Oh and shipping is on me.
No, this is not one of those deals where you get charged an arm and a leg for shipping. In fact, shipping is on me too. I’ll explain how this is all possible…
…but first, you need to know that this is a wine unlike any you’ve ever tasted. It’s one of the highest altitude wines in the world – possibly THE highest single vineyard (as far as we can tell).
And it’s almost impossible to find here in America… you can’t even get it at the finest restaurant in Manhattan.
You see, this wine is made only in the remote foothills of the Andes Mountains… from old French vines that no longer exist in Europe… and a centuries-old tradition using clean, natural methods to produce hints of balsamic, leather, and camphor wood… and a wine so dark red it almost appears black…
Some call it the “black wine”
Only 4,000 bottles are made. A list of private buyers (most of them very rich) generally snaps up all 4,000 bottles within 24 hours.
When you ‘pop’ the cork on this incredible, complex wine…
…when you feel those firm tannins grip your cheek…
…when notes of blackberry and charred earth drift up into your nose…
…you’ll understand why.
Wines like this – on the rare occasion they are available in the US – can fetch over $500 a bottle!
It’s because wines like this have that rarest and most sought-after quality among wines: every bottle has a story to tell…
Take your first sip and you’ll be transported 5,000 miles away…
…to a land where cowboys still sleep under the stars using their saddle bags as pillows
…where women work looms in the early dawn’s first light
…where the nearest city is six-hours away across a jagged mountain landscape
…where heaven and earth seem to become one…
But I’m getting ahead of myself.
In a moment, I’ll take you a journey to the isolated land where this wine is made…
But first, I need to fully explain why I’m asking if I can ship you a bottle of this astounding wine at my expense…
A Shocking Secret About the Wine Industry
The path that led me here began with a crisis…a crisis of character in the world of wine…
The modern winery has been described as looking more like an “oil refinery” than the great Chateaux of old…
There are no gnarled fruit trees offering shade to the old vigneron as he carefully prunes his vines… tasting a grape every few minutes to see how they’re coming along…
These industrial vineyards stretch out for acres and acres… planted in rows wide enough for giant pesticide sprayers and machine harvesters to pass through…
The grapes are often overwatered to artificially fatten them up (more juice = more money).
Then, at the first hint of bad weather, they harvest the grapes still green… and later cover it up by adding more sugar during fermentation.
(A lot of those popular wines from California and Australia you find on kitchen counters are notoriously sugary – even if they cleverly use acids and tannins to hide the sweet taste)
The harvesting is done with machines that can’t tell the difference between grapes, bugs, and twigs. The resulting wines must be run through centrifuges and micropore filters…stripping out any terroir…
“Anyone who tells you that excessive…filtration does not damage wine is either a fool or a liar.” – Robert Parker, famous wine critic and founder of Wine Advocate
It’s all about meeting ever-growing global demand…any which way you can!
When they can’t afford oak barrels… they used oak “flavoring” and other additives
When the wine isn’t dark enough… they add purple dye called “Mega Purple” (far more common than you think)
When the wine comes out cloudy with sediment from the soil and air… they use “fining agents” like potassium ferrocyanide (yes “-cyanide”)…
The result: a glut of dead, flimsy wines crowding out the shelves at your local shop…
“Only in this century have we seen the hard-earned knowledge of the ancients discarded, almost overnight, in the name of progress… [Winemakers] feel secure with a sterile wine. I say if it is sterile is not alive.” – Best-selling author and wine expert Kermit Lynch
And I’ve even told you about the chemicals that find their way into wine from the industrial growing process…
A lab test of 10 Californian wines found the weed-killer glyphosate in every single bottle (the World Health Organization recently determined that glyphosate, the main ingredient in RoundUp, may potentially promote cancer).
And look, I’m far from the only one raising the alarm about this. The dangers of industrial winemaking are a well known secret among industry insiders – even if they do their best to keep you and I from finding out…
In fact, the alcohol industry fights tooth and nail to keep ingredients off of labels, spending as much as $30 million for lobbying last year.
They’ve stripped out all the stuff that we look for in a great bottle…
…then added a lot of stuff that you don’t want!
As the French say “a great wine comes not from the soil, but from the character of the man who made it.”
Sadly character is in short supply these days…
And sure… all that might not bother you… if so, fair enough…
But I want more from my wine…
I want wine made the ‘old’ way… with vines laid out in narrow rows where there simply isn’t space for massive machines… where techniques are passed down from father to son… where grapes are still handpicked and sorted…
The ‘old’ way of winemaking
I want a wine that’s got a story to tell… an adventure in every bottle…
The problem is that most large importers don’t bother searching for bottles like that because 1) it’s expensive and time-consuming, and 2) most real winemakers – the old fashioned types – don’t let big corporate importers touch their wines with a ten foot pole!
And that’s why I’m writing to you like this today…
…to ask for your help saving the wine industry form itself…while also offering you a direct pipeline to sample and own delicious, complex, and hard-to-find wine…
Including a bottle of rare red wine from one of the most isolated, high-altitude regions on Earth…
Wines from the World’s Last Frontier
A journey 5,000 miles away
A visit to the high desert valleys where they make this dark, red wine starts with a 15-hour flight to Buenos Aires…
From there, an old Ford Falcon from the 1970s takes you across town to another airport for a bumpy plane ride to Argentina’s Northwestern frontier… to the old colonial town of Salta…
Then the true adventure begins… you put your pick-up truck in four-wheel drive and set out on a 6-hour trek… into what can only be described as the world’s last wild frontier…
500 years ago, Spanish conquistadors began their conquest of this Northwestern territory. Half a millennium later, their work remains largely unfinished…
Driving up through old riverbeds in 4x4
At the end of your drive – if you didn’t get a flat tire or the roads didn’t wash out – you’ll come across a series of hidden valleys…
…where a small brotherhood of men make wines that simply cannot exist anywhere else but here…
One of those hidden valleys is part of a ranch called Gualfin.
About a decade ago, my family bought this enormous ranch (about the size of Rhode Island) because it reminded my father, Bill Bonner, of the westerns he read as a boy.
Dad and I soon discovered that it was far too dry and remote to sustain much of a cattle or farming operation…
Dad with his cattle
And there, gnarled and overgrown, was a long-forgotten vineyard of Malbec grapes planted by the previous owner as an experiment…
What we had discovered, right there on the ranch, was one of the highest altitude vineyards in the world… at over 8,000 feet…
… and a unique microclimate found nowhere else on Earth.
The Hidden Vineyard at Gualfin – 8,421 feet above the world
The Secret to a Great Wine
If you talk to wine growers, they’ll tell you: poor soils make for great wine.
And the soil here is awful. Entire years might pass without more than five inches of rain.
But soil alone doesn’t tell the full story…
Journey through this vast landscape… and you’ll hear gale-force winds ripping through poplar trees… before they nearly blow you off your horse…
You’ll find yourself suddenly short of breath in this thin atmosphere… (the locals claim the winds “drive away the oxygen”… and eventually you start to believe it!)
Despite being in direct sunlight, you’ll wear long sleeves and pants… to protect from the intense UV rays (the sun here is 80% more intense than Bordeaux)
At night, the temperature will suddenly drop down as much as 77 degrees!
Now imagine those grapes in that little valley we discovered… protected only by some nearby fruit trees…
Winemakers, they say, like their grapes to get a bit of challenge.
But here in these little hidden valleys, they cling to the edge of survival.
Long Extinct in Europe, an Old Vine Lives on Here
Not all grapes could survive these conditions.
But when Malbec was introduced about one hundred and fifty years ago, it was if the grape had finally found its true home.
A good thing too…because after Malbec vines arrived in Argentina, all the European Malbec got wiped out (along with most of Europe’s grapes) in an event called the “The Great Blight.”
In fact, the European wine industry was only able to recover by replanting with vines from America (immune to the blight).
So when people talk about great French wines today… they’re not actually French at all! They’re American!
But the blight never touched the remote, isolated wineries of Argentina. Today, the old French vines remain there today…much older than any you’ll find in Bordeaux.
A Wine 200 Years in the Making – Yours Today
After discovering the hidden vineyard at Gaulfin, my father and I spent several years cleaning up, replanting, and teaching the gauchos to pick grapes (when they weren’t driving cattle)
When we finally had enough grapes to make a wine, we took them over to the valley “next door” (a mere hour’s drive) to our “neighbor” Raul Davalos…
Now a quick word about Raul…
His family is the oldest winemaking family in the area. They crossed the Andes with vines from France and created the first high altitude winery here nearly 200 years ago!
Raul and his sons
They’ve been here ever since, quietly working away at their bodega, Tacuil, using traditions passed down from father to son over generations…
Every few years a critic comes across their wines and gives them a rave review, at which the Davalos might give a satisfied smile, and then get right back to work.
After the harvest one year, my father took the grapes over to Raul… He sent me the following message:
We took the grapes over to Raúl. He made wine with them. Malbec.
No “oak.” No mixing grapes. No chemicals. Just pure Malbec grapes from what must be one of the highest, most remote, and most naturally healthy vineyards in the world.
Finally, the bottles came back.
It was strong. Intense. Rich.
“It’s very good,” Raúl Dávalos said. “Easily as good as mine.”
His own wine, Tacuil, has been tested by famed wine expert Robert Parker. He gave it a 93 – near the top of his rating system!
The result is a wine called Tacana…
… it’s a 2017 high-altitude Malbec, from grapes grown at 8,421 feet… bottled by Raul Davalos, patriarch of the oldest winemaking family in Northwestern Argentina.
200 Years in the making
The Tacana Malbec is not available in any store or restaurant here in the United States. You won’t find it on Wine.com. We strictly sell it “off the market” to a private waiting list at $450 for a case.
A year’s entire vintage (4,000 bottles) typically sells out within less than 24 hours.
And within hours of that, the waiting list for the next year is usually full up.
You can drink it straight from the bottle to taste camphor wood and spice. Or let it decant for two hours and uncover subtle notes of berry and fruit.
But what makes this wine so special isn’t just in the taste…
It’s packed with antioxidants (as I said before, likely up to 10 TIMES more than other wines
It’s also clean and pure… You see, high-altitude growing conditions have virtually zero pests and fungus. The higher you go, the less you need to coat your vines with antifungals and pesticides (as is necessary in wet regions like Bordeaux and Champagne).
The result is that wines like Tacana are “bio-dynamic”… not for marketing purposes (unlike a lot of so-called ‘organic wines’ made in the US)… but because that’s just the way they’ve always been made.
In a minute, I’m going to offer you a bottle of Tacana 2017 for just $1…
…along with a collection of five more incredible bottles from small microclimates along Argentina’s western frontier…
I’ll even pay for shipping.
But first, I need to tell you about another high altitude Malbec included in this collection…
Because our wine, Tacana is actually not the highest altitude Malbec in there…
About three and half hours to the north of us, a vineyard at nearly 9,000 feet supplies the grapes for a Malbec called Sunal Illogico.
You might think that all high altitude malbecs must taste the same.
The vineyard of Luracatao, at 8,950 ft above sea level, sits on a northern slope completely surrounded by mountains.
The winemakers of Sunal after the harvest
The northerly direction means long periods of brilliant sunlight (this is the southern hemisphere).
The surrounding rocks soak up the heat, protecting the vines from freezing at night.
After tasting the wine, winemaker Augustin Lanus was surprised to find notes that you don’t tend to find in other Malbecs – black olive, violet, graphite, and blackberry.
After England’s top sommelier, Phil Crozier, tasted this wine, he wrote to Augustin: “Amazing wines and a great story. I was very inspired…”
During a blind tasting with legendary wine curator, Joaquin Aberdi, Sunal came in N.1 in its category.
And critic Mariano Obrega named Sunal Illogico his “N. 1 of 2018,” noting its “freshness” and “pure intensity”
You’ll see why when you pop open your own bottle of Sunal and find hints of scorched earth, cassis, and even a bit of saltiness… possibly a product of ancient oceans that once covered this land millions of years ago…
Sunal is naturally fermented with ZERO filtration, then aged in old French oak (no fake oak additives) for a year, followed by new French oak for another year.
A brilliant, intense wine
Like Tacana, this wine is NOT available at your local supermarket or even that nearby fine wine shop.
But you can get a bottle of this ultra-high altitude wine… PLUS FIVE MORE WINES… including your Tacana 2017… as part of special invitation to a very unique kind of wine “club”…
In fact, I hesitate to even call it a club… it’s really nothing like any wine club you’ve heard of before…
Six Delicious Argentine Wines… including Tacana and Sunal… Shipped Straight to Your Door
As my father and I began to learn about the special wine culture in the high mountain plateaus of Argentina, we discovered that the region around us was dotted with similar hidden valleys… and small family winemakers – much like the Davalos family – each producing an entirely unique wine…
Yet, the sad fact is that large importers don’t bother with wines like these… the supply is small… the roads are… and it’s 1,000 miles to the nearest port…
But then I had a thought:
What if I could get enough people together to fill a whole shipping container with these incredible wines?
Then we’d be able to bring these fantastic wines to America… many for the first time ever…no middle men required!
I pitched the idea to some of my friends in the wine industry… including
- “Wine Explorer” Diego Samper…
- Barry Gilbert, a private wine importer in California…
- Nigel Tollerman, an internationally recognized sommelier…
- And Julien Miquel, a retired winemaker from France’s most famous winery…
They said “we’re in…”
Our mission? To bypass a $400 billion-dollar industry bloated by middle men…and bring real wine to American shores.
But here’s the catch – we need YOUR help to make it work.
That’s why, as a loyal Bonner and Partners reader, I was hoping you might accept my offer to for a $1 bottle of my wine 2017 Tacana (8,421 ft).
Here’s how it works:
All year round, Diego, Barry, and me scour the globe for great vineyards… mostly small batch places just like Gualfin and Sunal…
Then four times a year, we ship these extraordinary wines to all the members of our Partnership… including you!
(Note: spots are limited. It will be first come, first served.)
When you join today, you can be among the first to reserve your high altitude bottle of Tacana along with a 2016 Sunal Illogico (8,950 ft)… plus four more bottles of extraordinary Argentine wine…
Let me show you the rest of the wines I want to send you…
Your Bottle of Puramun Reserva Malbec 2014 (95 pts)
As it turned out, he was leaving to do something special: to handcraft his first personal, 100% family-owned wine, Puramun. (Only 4,000 cases a year.)
The wine has received rave reviews from Robert Parker’s Wine Advocate (92 pts) and wine competition judge Tim Atkin (95 pts), who praised its “elegant…subtle spices, well integrated oak and silky, palate-caressing tannins.”
Your Bottle of Lagarde Guarda, Cabernet Franc 2015
You can find some of the oldest vines in Argentina at Lagarde. Century-old vines planted by the winery’s founder still produce grapes today.
Their secret? Lagarde’s cool, stony soils happen to be in a prime spot for receiving nutrients purified by their 5,000-foot descent in ice melt from the surrounding mountaintops. Made using indigenous yeast, this Cab Franc is not widely available in the US. Yet, the word may already be getting out. Queries for this wine have shot up 610% in the past year alone!
Your Bottle of Mendel Cabernet Sauvignon 2017 (93 pts)
Family-owned winery Mendel – est. 1928 – has not gotten a point score below 89 in the past 10 years. Their Cab Sauv, perhaps Mendoza’s most elegant wine, explains why.
Winemaker is none other than Roberto de la Mota, the man behind the ultra-premium Cheval des Andes, made in partnership with Bordeaux’s Cheval Blanc. At Mendel, Roberto puts his unmatched know-how to work on vines steeped in history. Tim Atkins: 92 pts. James Suckling: 93 pts. Enjoy with a sharp cheese and wild mushrooms.
The ancient Incan valley of Famatina is nestled between Salta and Mendoza. Here, the La Puerta winery produces a big, yet approachable wine by blending Malbec (60%), Syrah (23%), and Bonarda (17%) – the three strongest grapes for Argentina’s soil.
The result is a smoky flavor with a touch of red berry. “Gran Reserva” means small batch production and high quality. The logo is an ancient glyph of a puma, sacred to “Diaguita” people who once warred with the Inca in these same fields.
As I write this, all of these bottles are crossing the Andes. Likely by the time you read it, they’ll have arrived in port.
And I want to send all six to your door. Including a $1 bottle of Tacana 2017. Again: shipping is 100% FREE.
But before you agree to becoming a member in our Partnership…you may be wondering:
“Will this partnership only be importing Argentine wines?”
Not at all.
The introductory selection will feature six wines from small wineries in Argentina – including some of the highest altitude wines in the world.
But my team and I have already located some astounding wines from Europe that we’re planning to import for next quarter… these are not those typical wines everyone always serves… these should be really special.
You may also be wondering: “is this Partnership is only for those who can spend $500 a case?
Nope, not by a long shot.
It’s a myth that quality wine has to be expensive…
Take a $100 bottle of California Cab… want to guess how much of that money actually went into the winemaking process?
About $20. That’s it.
The rest? Marketing costs and infamous the “3-tier system”…which is what people in the wine business call the three layers of middle men that often go between a winemaker and you…driving prices way up because every layer has to make a profit and pay taxes!
That’s how you get to $100… it’s no guarantee of quality.
At the Bonner Private Wine Partnership, we buy directly from the vineyard. We cut that three-tier system out of the equation.
So instead of charging $60… $90… even $120 a bottle like many wine importers would….
…members don’t even pay half that per bottle!
But here’s the catch… to make all this possible, I need to get enough interested wine lovers to fill that shipping container…
And as a loyal Bonner and Partners member, I wanted to give you first right to claim one of our open spots… and reserve your collection of high altitude Argentine wines… including a $1 bottle of 2017 Tacana (8,421 ft), plus a bottle of 2016 Sunal Illogico (8,950 ft)…
These high altitude wines are incredibly hard to find in the US… which is why I’ve seen a single bottle of high altitude Malbec go for over $500…
This is a really great opportunity to secure something really special for your cellar…
Remember: once all these bottles have been claimed, there is no guarantee new spots will open up.
I don’t say that to try and create a false sense of urgency… it’s just that there simply isn’t enough wine for everyone…
(HERE’S A TIP: If you’d like to “beat the crowd” and skip ahead, just scroll down to the end of this message and click on the BIG ORANGE BUTTON… you’ll be able to review pricing and your offer on the next page…)
This isn’t a problem for most wine clubs. Because a lot of clubs are really just an excuse to sell you bulk wine. The club buys bulk juice, slaps a cool looking label on it, then ships it off to you in the cheapest packaging they can afford.
There’s a reason those clubs have steep drop off rates.
With the Bonner Private Wine Partnership, if it’s not something we would drink…then we don’t expect you to drink it either.
But the club isn’t just about drinking wine either… it’s about adding new adventures and dimensions to your life!
You won’t just taste good wine… you’ll learn about wine… and develop a new appreciation for wine…
So, while you wait for your collection, you’ll receive digital copies of two exclusive books, written especially for club members by top international sommelier, Nigel Tollerman.
Nigel is a certified sommelier from Argentina’s top Escuela Argentina de Sommeliers. He has appeared on the Food Network and National Geographic.
I think you’ll find these e-books both fun to read and highly educating…
As a member of the Bonner Private Wine Partnership… they’re yours FREE to read and access the instant you sign up…
You’ll also receive a tasting video with retired winemaker and sommelier Julien Miquel.
Julien has made wines all over the world, including at Chateau Margaux, perhaps the most famous winery in France.
Through a virtual tasting session, he’ll make you an expert in Argentine wine by the time your bottles arrive.
Okay, so how much is a quarterly membership to the Bonner Private Wine Partnership going to cost?
Well, as I said earlier, a single case of the Tacana goes for $450… and they sell out an entire vintage in less than 24 hours…
And I’ve seen bottles of a certain high-altitude wine being sold for as much as $598 for a single bottle (that would be over $3,000 for a collection of six!)…
(which is crazy because that certain wine actually has lower point scores than other bottles included in your collection)
But you won’t spend several thousand dollars here… you won’t pay $450… or even $300…
Instead, the quarterly fee for membership in the Bonner Private Wine Partnership is just $249.
But you won’t pay that either…because as I said before, you get your bottle of Tacana 2017 for just $1.
So you’ll pay just $199 for your first quarter with the club (and shipping is on us!)
Here’s everything you’ll receive today:
Altogether that’s a value of at least $390…if not much more… for just $199…
Your 100% Money Back Guarantee
(and no, you don’t have to send back the wine)
As a Bonner and Partners member, if you don’t love your Argentine wines, you have 30 days to request a refund.
And you don’t even have to send the remaining bottles back.
Yes, you could drink every single bottle and ask for a refund. There’s no way we’d be able to tell.
But we’re confident that you’ll love what you get and want to stick around for more!
After your $199 introductory shipment, subsequent shipments will be billed at our normal fee of $249… but there is NO obligation. We will let you know when your bottles are ready to ship and you can cancel at any time!
So…interested in sampling great wine at zero risk?
Well if you’re still reading, I’m going to take a wild guess that the answer is “YES!”
Review your order on the next page
Here’s what your box will look like:
You’ll find a booklet welcoming you to the club with tasting notes for each wine.
When you ‘pop’ open your first bottle… take a minute to let those first notes of campfire and leather drift across your nose…
…and let the journey begin…
Click below to get started:
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Frequently Asked Questions
How Often Does the Club Send Out Wine?
We send out collections of six bottles four times a year, once a quarter. We will notify you before sending you the wine. Please note that each shipment is billed separately. This way you can cancel anytime and not get stuck with any wine you don’t want.
Am I Locked in For a Full Year?
No! Your membership is billed quarterly. We send you a notification before shipping your wine each quarter. You can cancel at any time. We don’t want you getting stuck with anything you don’t want. Please note, that after your first discounted fee, your quarterly fee will re-adjust to $249. But again – there’s no obligation to get a second shipment if you don’t want to. Simply cancel any time.
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Tell Me About the Team
Will Bonner is an entrepreneur, author, and the founder of the Bonner Private Wine Partnership. His family “accidentally” got into the wine business about a decade ago when his father, Bill, bought an isolated mountain ranch with one of the highest altitude vineyards in the world. Will figured that there were probably other small wineries putting out great wines that most people had probably never heard of. So, he founded the partnership to bring these wines to your doorstep.
Diego Samper is the Partnership’s “wine explorer.” He puts his boots on the ground to make deals with vineyards and bring you great wine.
Barry Gilbert is a former tech executive and Vice Chairman of Sharper Image. After retiring, Barry’s passion for wine led him to create WineVIP, an importer and distributor that allows Americans to own foreign wines at “cellar prices.” He knows the ins and outs of shipping to ensure that wines arrive tasting just as they did in the cellar.
Julien Miquel is a former winemaker from Bordeaux. He has made wines all over the world from Spain to California, including at the famous Chateau Margaux. He is the founder of the award-winning site Social Vignerons.
Nigel Tollerman is a certified sommelier from Argentina’s top Escuela Argentina de Sommeliers. His work has been featured on the Food Network and National Geographic.
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Are There Any Hidden Charges?
What you see on your order form is what you pay. Nothing more. Usually our membership costs $249 a quarter. However, your first quarter shipment – including your collection of Argentine wines – will cost just $199. On top of that, our refund policy guarantees that you’ll love what you receive or we’ll simply give you a full refund (and the wine is yours to keep).
After your first quarter, subsequent shipments will be billed at the regular price of $249. However, we will notify you before shipping and you can cancel at any time. You are not locked in. We don’t want to charge you for wine that you won’t drink.
Tell Me About Your Refund Policy Again
As part of your introductory, first quarter offer, you will have 30 days to request a 100% refund. And you can keep the wine, our gift to you for giving us a try.
On subsequent shipments, we also offer a 100% refund but you must mail back the wine to us (with corks intact). Otherwise, only a 50% refund will be issued. We do this for business reasons. The potential liability would otherwise be too great for a small club like ours.
But you can avoid any hassle at all by simply canceling before we send a shipment to you. We’ll notify you when we’re preparing it and you can give us a call any time to cancel.
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